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Set up Meta pixel tracking

The Meta (Facebook) Pixel is a piece of code that you place on your forum to track visitor activity. It helps you understand how people interact with your content, measure the effectiveness of your ads, and reach those people again with targeted Facebook ads (retargeting).

Step 1: Get your Facebook Pixel code

  1. Go to your Facebook Events Manager.
  2. Click Connect Data Sources and select Web.
  3. Select Meta Pixel and click Connect.
  4. Add your Pixel Name and enter your forum URL.
  5. Select Install code manually.
  6. Click Copy Code to copy the entire pixel base code to your clipboard.

Step 2: Add the code to your forum

Once you have the code, you can add it to your forum by following the steps below.

  1. Log in to your Website Toolbox account.
  2. Click the Integrate link in the main menu.
  3. On the Integrate page, select the HTML link.
  4. Paste the Meta Pixel code in the Forum Footer HTML Code section.
  5. Save the changes.


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