inSided (now Gainsight Customer Communities) and Website Toolbox are both ways to host an online community, but they are built for very different customers and different jobs. inSided started in 2010 in Amsterdam as a customer community platform for B2B software companies, and was acquired by Gainsight in 2022; it now lives inside Gainsight's customer success suite, where it combines peer-to-peer forums, a knowledge base, and a product feedback hub, aimed squarely at customer success teams at software companies. Website Toolbox is a hosted, turnkey, embeddable discussion forum that works for any audience you choose, under your own brand, on your own website. This article compares them side by side so you can decide which one fits the community you are trying to build.

Side-by-Side Comparison

Customization and Embedding

inSided's home is a separate community site hosted by Gainsight, typically on its own address such as a community subdomain. It offers embeddable widgets that can surface community content, like a question or knowledge base article, inside your product or website, which is genuinely useful for a SaaS company pointing customers at answers in context. What it does not offer is the full interactive forum living inside your own pages: reading and posting happens on the hosted community site, so members leave your website to take part. Website Toolbox is fully embeddable into your existing website, including WordPress, Squarespace, Wix, and Shopify, or it can run on your own domain as a standalone site. Your members stay where you already have them, on your site, and the forum inherits your site's look rather than sitting on a separate property.

Ease of Setup

inSided is not self-serve. It is sold through Gainsight's enterprise sales process, with demos, quotes, and annual contracts, followed by a guided onboarding. For a software company buying into Gainsight's suite that is normal and can even be a benefit, but if you just want a community there is a lot of process between you and a working forum, and the budgets involved are sized for software companies rather than small businesses. Website Toolbox is designed to get you a real forum live fast: you sign up, follow a short setup, and publish. Our team guides you through every step of setting up and customizing it, and can even do the work for you, including configuring integrations and single sign on, without a sales cycle in the way.

Single Sign On

inSided supports single sign on, and its integration with the rest of Gainsight's platform is deep, including a unified login with their education product. That is a real advantage for companies standardized on Gainsight. The tradeoff is that the single sign on experience is built around Gainsight's ecosystem, and it is part of an enterprise contract rather than something you configure yourself. With Website Toolbox, single sign on is seamless and our team sets it up for you, so members who are logged into your website or member system land in the community automatically and never have to leave your site. To learn more about how single sign on works, see our single sign on methods article.

Pricing

inSided does not publish pricing. You engage Gainsight's sales team, get a quote, and sign an annual contract, typically at budgets that suit software companies with customer success budgets, not small businesses or solo community builders. There is no free trial to click into and no month-to-month path. Website Toolbox offers simple, transparent pricing that you can sign up for yourself, with unlimited members. Migration from your current platform is included in every plan, and webhooks and API access are part of the standard plan. See our pricing page for details.

Customer Success Suite vs Forum First

inSided is a module-level product inside a large suite. Alongside the community, Gainsight sells customer success management, education, product experience, and analytics products, and the community is designed to feed and integrate with all of them. For a B2B SaaS customer success team that already lives in Gainsight, that is a genuine strength: forum threads, knowledge base articles, and product feedback all land in the same place as the rest of the customer relationship. For everyone else, it means you inherit the shape of a customer success suite whether you need it or not: the features, terminology, and workflows assume you are a software company deflecting support tickets from existing customers, and running a general discussion community, a membership site, or a hobby forum is simply not what the product is for. Website Toolbox stays focused on being an excellent discussion forum first: categories, organized searchable threads, polls, notifications, and moderation that are easy to use on day one. We add everything a community needs, in a user-friendly way, without asking you to buy into a suite.

Customer Support

inSided's support reflects its enterprise model: onboarding and support come with your Gainsight relationship, which can be thorough for companies that buy the full suite, but it is support sized for enterprise contracts rather than something a small team can lean on casually. Website Toolbox offers email, phone, and chat support for every customer, and our team can set up, customize, and integrate your forum for you. That done-for-you approach includes single sign on: our team handles it so you do not have to manage the technical work yourself.

Where inSided Wins

To be fair, inSided has real strengths, and they are worth naming honestly. If you are a B2B SaaS company whose customers already use Gainsight, the deep native integrations with Gainsight CS, Zendesk, Salesforce, Jira, and Skilljar are something no standalone forum replicates out of the box. The product is purpose-built for the customer-success playbook of deflecting support tickets with peer answers and a knowledge base, and it publishes credible results for teams that follow that playbook. Its security and compliance posture is enterprise-grade, with encryption in transit and at rest and compliance with SOC 2, HIPAA, and GDPR standards. Its unified login across the community and Gainsight's education product is genuinely smooth for companies in that ecosystem. If your goal is specifically a customer community wired into a customer success stack, evaluating inSided alongside Website Toolbox is reasonable, and many companies could use both: inSided inside Gainsight for support deflection, and a Website Toolbox forum as the branded, public, searchable home for a wider community on their own website.

Trust

inSided is no longer an independent company: it was acquired by Gainsight in 2022, and Gainsight is majority-owned by private equity after taking substantial venture funding. That matters for your community: product direction, packaging, and pricing now answer to a suite strategy and to investors rather than to forum owners, and the product has already been renamed once, from inSided to Gainsight Customer Communities, with more such changes a natural possibility. Website Toolbox is a profitable company with 24 years of experience, focused exclusively on discussion communities, so you can count on stability, straightforward pricing, and long-term support for your community on a platform built for exactly that purpose.

Conclusion

Choose Website Toolbox if you want an embeddable, branded, searchable forum with organized threads, unlimited members, the ability to charge for access, transparent pricing you can sign up for today, and support that does the work for you, whether your audience is customers, members, or hobbyists. Choose inSided (Gainsight Customer Communities) if you are a B2B SaaS customer success team already standardized on Gainsight and what you want is a support-deflection community wired into that stack, with an enterprise budget and sales process to match.

Related Reads

• Single Sign On Methods
• Embedding the Forum Into Your Website
• Why Are the Prices Based on Page Views Instead of Features?